– Vol. 10, No. 1 (May 2024)

PROTECTING THE TRADITIONAL SETTLEMENTS OF THE LI ETHNIC GROUP: A DUAL HERITAGE STRATEGY

Maria Hernandez, Carlos Martinez, Ana Rodriguez · June 2024 · pp. 1-11

The application for the "Hainan Tropical Rainforest and Li Ethnic Group Traditional Settlements" World Heritage project has been officially submitted to the UNESCO World Heritage Center. These traditional settlements of...

EVALUATING ADVERTISING EFFECTIVENESS: THE INFLUENCE OF TEXT AND IMAGE PLACEMENT

Lucia Fernandez · June 2024 · pp. 12-17

This study delves into the realm of advertising, tracing its evolution from verbal peddling to modern multimedia formats. While advertising has evolved significantly over time, its core objective remains constant:...