THE IMPACT OF FRANCHISING ARRANGEMENTS ON MARKETING PERFORMANCE IN SOUTH-EAST NIGERIA’S TEXTILE INDUSTRY

Maryam Aisha Usman · May 2025 · pp. 30-35

This study investigates the relationship between franchising arrangements and marketing performance of textile distributors in South-East Nigeria, grounded in Transaction Cost Theory (TCT) and Resource Scarcity Theory (RST). Using convenient...

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PUBLIC RELATIONS STRATEGIES AND CORPORATE IMAGE: EVIDENCE FROM MULTINATIONALS IN RIVERS STATE

Uchechukwu Emeka Nwafor · May 2025 · pp. 9-29

This study appraises the public relations (PR) strategies of selected multinational companies in Rivers State, focusing on Pabod Breweries and Daewoo Nigeria Limited. The study population comprised managers of both...

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THE IMPACT OF ADVERTISING MEDIA ON SALES VOLUME IN HOSPITALITY FIRMS IN CROSS RIVER STATE: A PPMC APPROACH

Funke Abimbola Ojo, Chidera Ifeanyi Okeke · April 2025 · pp. 1-8

This study examines the relationship between advertising and sales volume in hospitality firms. The objectives were to identify common forms of advertising and advertising budgets used, assess the level of...

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