About the Journal

The Management and Marketing Research Journal (MMRJ) is an international, peer-reviewed scholarly journal dedicated to advancing knowledge and practice in the fields of management, marketing, and business strategy. MMRJ provides a platform for academics, researchers, and practitioners to publish cutting-edge studies, share innovative ideas, and contribute to the evolving global discourse on business and commerce.

By bridging theory and practice, the journal seeks to promote impactful research that addresses contemporary challenges in organizational leadership, consumer behavior, global trade, digital transformation, entrepreneurship, and sustainable business practices. MMRJ welcomes interdisciplinary approaches that foster collaboration between scholars and industry professionals.

Aim

The aim of MMRJ is to advance high-quality research and innovative practices that strengthen management and marketing knowledge worldwide. The journal is committed to supporting global business excellence by:

  • Promoting innovative research in management, leadership, and organizational development.
  • Highlighting marketing strategies, consumer insights, and branding approaches that drive business growth.
  • Encouraging the integration of sustainability, ethics, and corporate social responsibility in management practices.
  • Providing evidence-based insights to inform decision-making for scholars, policymakers, and industry leaders.
  • Facilitating global dialogue and collaboration across disciplines, sectors, and regions.

Scope

The scope of the Management and Marketing Research Journal covers a wide range of topics within business studies, including but not limited to:

  • Management and Leadership: Strategic management, organizational behavior, human resource management, and leadership practices.
  • Marketing and Consumer Research: Consumer behavior, digital marketing, branding, advertising, and market segmentation.
  • Entrepreneurship and Innovation: Start-ups, small business management, venture capital, and entrepreneurial ecosystems.
  • Global Business and Trade: International management, cross-cultural business strategies, supply chain management, and globalization.
  • Corporate Governance and Ethics: Business ethics, CSR, sustainability, and corporate governance frameworks.
  • Technology and Digital Transformation: E-commerce, fintech, digital business models, artificial intelligence in business.
  • Finance and Strategic Decision-Making: Business analytics, strategic investments, financial management, and risk analysis.
  • Sector-Specific Business Studies: Management and marketing practices in healthcare, education, tourism, retail, and manufacturing industries.

MMRJ publishes original research articles, case studies, reviews, conceptual papers, and practice-based reports that align with its mission of advancing global knowledge in management and marketing.