INTEGRATED APPROACHES: EXAMINING THE CONTRIBUTIONS OF STRATEGIC SYNERGY, INNOVATION CAPABILITY, AND CRM TO SME PERFORMANCE IN PLATEAU STATE

Joshua Chukwudi Okonkwo · June 2024 · pp. 1-29

Small and medium-sized enterprises (SMEs) contribute significantly to the economic development of both emerging and established economies by providing up to 40% of the gross domestic product and 60% of...

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ROOT CAUSE ANALYSIS: ENVIRONMENTAL DETERMINANTS AND THE FARMER-HERDER RELATIONSHIP IN BENUE STATE - A NONTRADITIONAL APPROACH

Musa Usman Mohammed, Ibrahim Abdullahi Sani · June 2024 · pp. 30-39

Resource conflict between farmers and herdsmen has been a major issue in Benue State, Nigeria. This study aimed to identify the determinants of resource conflict between these two groups and...

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SOCIAL CIRCLES: ANALYZING PEER AND PARENTAL INFLUENCE ON BUYING DECISIONS AMONG YOUNG FEMALE CONSUMERS IN SAUDI ARABIA

Sarah Mohammed Al-Dosari, Ahmed Hassan Al-Rashid · June 2024 · pp. 53-66

Consumer behavior is a critical concern for producers and marketers to understand as it has a significant impact on the success or failure of a product or service. This study...

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TECH EVOLUTION: UNPACKING INTELLECTUAL CAPITAL'S CONTRIBUTION TO DIGITAL TRANSFORMATION AND INNOVATION PERFORMANCE IN MALAYSIA'S HIGH-TECH LANDSCAPE

Ayesha Farooq Khan, Thomas James Anderson · June 2024 · pp. 40-52

This study investigates the relationship between intellectual capital and digital transformation in enhancing innovation performance in high-tech firms in Malaysia. The study adopts Partial Least Squares-Structural Equation Modelling (PLS-SEM) and...

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