PROFITABLE PROJECTIONS: HOW SALES FORECASTING DRIVES ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BAKERY INDUSTRY

Blessing Oluwakemi Adekunle · June 2024 · pp. 1-14

Sales forecasting is a crucial aspect of organizational planning, enabling managers to anticipate and plan for future demand, control costs, and improve logistics operations. However, many organizations struggle with sales...

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LINKING LOYALTY: ASSESSING THE INFLUENCE OF MARKETING MIX ELEMENTS ON BRAND LOYALTY IN NIGERIAN TELECOM

Funmilayo Adesuwa Adeleke · June 2024 · pp. 15-25

This study investigates the impact of marketing mix elements on brand loyalty in the Nigerian telecommunication industry. The study adopted a descriptive survey design and a stratified sampling technique to...

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MICROFINANCE DYNAMICS: ANALYZING KUR'S EFFECTS ON MSMES AND BUSINESS EXPANSION

Irfan Wahyudi Pratama, Budiarto Suryadi · June 2024 · pp. 26-30

This study aimed to examine the impact of the Kredit Usaha Rakyat (KUR) government credit program on micro, small, and medium enterprises (MSMEs) in the Greater Jakarta Area. A sample...

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FUELING GROWTH: EXAMINING ENTREPRENEUR PROFILES AND SALES TURNOVER IN SMES ACROSS WESTERN KENYA

Samuel Kiprop Mutai, Jane Njeri Kimani, Alice Akinyi Odhiambo · June 2024 · pp. 36-48

This study examines the relationship between entrepreneur profile group differentials and the sales turnover of small and medium enterprises (SMEs) in western Kenya. The study is based on primary data...

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