Vol. 1 No. 1 (2024): February

Articles

• DRIVING FORCES OF ECONOMIC RESILIENCE: ENTREPRENEURSHIP IN ANHUI'S REGIONAL CONSTRUCTION

  Xinwei Li, Jing Zhang

  1-7

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• UNVEILING DIGITAL DYNAMICS: INVESTIGATING BRAND IMAGE IMPACT FOR NEW RETAILERS

  Juanito Santos Jr , Wei Zhang

  8-15

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• PATHWAYS TO PROSPERITY: ZHEJIANG PROVINCE'S BANKING SECTOR RESILIENCE AND ECONOMIC ADVANCEMENT

  Ming Chen , Jing Liu

  16-22

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• PIONEERING PERSPECTIVES: INVESTIGATING THE CHANGING MECHANISM OF NEGATIVE WORKPLACE GOSSIP ON HELPING BEHAVIOR IN THE CHINESE CONTEXT

  Zhang Wei , Li Ming

  23-31

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• DIGITIZING BUSINESS OPERATIONS: UNDERSTANDING THE ROLE OF INFORMATION TECHNOLOGY IN ADMINISTRATION

  Xinwei Li , Jing Zhang

  32-38

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