DIGITIZING BUSINESS OPERATIONS: UNDERSTANDING THE ROLE OF INFORMATION TECHNOLOGY IN ADMINISTRATION

Abstract

Amidst the dynamic landscape of modern business, information technology (IT) has emerged as a pivotal element in business administration, catalyzing significant transformations within enterprises. This paper delves into the multifaceted application of IT in business administration, elucidating its profound impacts and implications. As we navigate the digital era, enterprises grapple with heightened market competition and evolving consumer demands, underscoring the imperative of leveraging IT effectively. From enhancing operational efficiency to driving innovation in business models, mitigating risks, and optimizing human resource management, the strategic utilization of IT is paramount for enterprises seeking to thrive in today's competitive milieu.