EMBRACING INNOVATION: EXPLORING ENTREPRENEURIAL VENTURES IN ONLINE GROCERY SHOPPING IN THE DIGITAL AGE - INSIGHTS FROM SAUDI ARABIA
Authors: Alexander James Smith, Samantha Elizabeth Brown
Published: March 2024
Abstract
<p>The surge in online grocery shopping is intricately linked to the proliferation of broadband services and internet accessibility, as evidenced by findings from the Data monitor Report in 2010. Particularly in emerging nations such as Saudi Arabia, the advent of information technology presents a wealth of opportunities for societal advancement and economic growth, as underscored by AlGhamdi, Nguyen, Nguyen, and Drew in 2011. This paper delves into the transformative impact of information technology on the grocery retail landscape, highlighting the role of broadband expansion and internet penetration in fostering the growth of online grocery shopping. Through an examination of empirical evidence and scholarly discourse, the paper elucidates the potential of information technology to revolutionize consumer behavior, enhance market accessibility, and drive economic development in emerging economies like Saudi Arabia</p>
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