THE ROLE OF MANAGEMENT IN MARKETING RESEARCH FOR WHITE SEA BUCKTHORN FIRMS
Authors: Ana-Maria Popescu
DOI: 10.5281/zenodo.17424207
Published: July 2024
Abstract
<p><em>Agricultural enterprises face a complex array of daily decisions spanning research and development, production, marketing, finance, and human resources. Among these, marketing decisions are particularly critical, as they aim not only to attract customers but also to ensure their satisfaction post-consumption. Effective marketing in agriculture requires a strategic approach that integrates both long-term and tactical decisions, guided by comprehensive and accurate information. This study emphasizes the role of marketing research in providing the necessary data to support decision-making processes, reduce risk, and optimize outcomes. By leveraging marketing information systems and insights from marketing research providers, managers can make informed decisions that align with modern marketing concepts and enhance organizational performance. The findings underscore that the integration of marketing research into the decision-making process is vital for agricultural enterprises seeking to navigate complex market environments effectively and achieve sustainable competitive advantage.</em></p>
Full Text
No full text available
Cite this Article
References
- No references available.