Vol. 10 No. 2 (2022)

Articles

• BEYOND DEMOGRAPHICS: A SELF-CONSTRUAL LENS ON TAILORING PRODUCT APPEAL

  Aisha Kapoor Singh

  39-47

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• ANTHROPOMORPHISM IN ACTION: HOW CONSUMERS FORM RELATIONSHIPS WITH HUMANIZED BRANDS

  Kai L. Weber

  1-15

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• TOUCHDOWN OR TURNOVER? AN EXAMINATION OF FAN SATISFACTION WITH NFL CONCESSION OFFERINGS

  Evelyn Lee Chen, David A. Berger

  16-38

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