TOUCHDOWN OR TURNOVER? AN EXAMINATION OF FAN SATISFACTION WITH NFL CONCESSION OFFERINGS
Keywords:
Sports concessions, fan experience, food and beverage, health-conscious, local cuisine.Abstract
Sports fans spend a substantial amount of money on food, drinks, and concessions during sporting events, making concessions a significant revenue source for sports teams and leagues. The demand for high-quality, diverse, and healthier concession options has been increasing among modern sports fans. This paper explores the challenges and opportunities faced by concession providers in meeting fan expectations and enhancing the game day experience. The study analyzes the evolving trends in concessions, including the demand for local and healthier food options, gluten-free and kosher choices, and unique offerings that reflect local cuisine. By understanding these trends and aligning their offerings accordingly, concession providers can cater to the changing preferences of sports fans and maximize their revenue potential.
