RETHINKING COLLEGE ENGLISH EDUCATION IN THE CONTEXT OF THE BIG DATA ERA: A COMPREHENSIVE REVIEW

Abstract

In the era of big data and advanced network technology, college English education is undergoing a significant transformation, departing from traditional chalk-and-board teaching methods towards modernized approaches. This shift is largely driven by the adoption of innovative information science means and the increased prevalence of big data applications. English, being the foremost language for international communication, holds immense importance in today's globalized world. To equip students with essential language skills for effective international interactions, the field of English education has witnessed extensive research and developments. Scholars like Ernesto Macaro have delved into the beliefs of university teachers and students, demonstrating how teaching academic subjects in English as a second language can enhance both language proficiency and content learning. Similarly, Waheeb S. Albiladi's exploration of blended learning's application in English teaching reveals its effectiveness in nurturing language skills, enhancing the English learning environment, and boosting students' motivation to learn. Furthermore, Fuhua Liu addresses the challenges faced in humanities-based college English teaching courses and suggests remedial measures, emphasizing the significance of cultural knowledge and practical skills in achieving language learning goals. This evolving landscape of English education underscores the need for a dynamic and holistic approach that integrates language proficiency with cultural awareness and practical competencies, preparing students for successful international communication.