Vol. 10 No. 3 (2022)

Articles

• EMPOWERING WOMEN: CATALYSTS FOR NATIONAL COHESION IN KENYA

  Samuel Njoroge Kimani, Jane Wanjiru Mwangi

  1-16

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• CELEBRITIES AS CATALYSTS: EXPLORING CONSUMER BUYING PATTERNS IN BRAND ENDORSEMENT

  Aisha Malik

  17-23

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