COMMUNICATION FOR CHANGE: THE ROLE OF INTERVENTIONIST AGENCIES IN SOUTH-SOUTH NIGERIA’S SUSTAINABLE DEVELOPMENT

Abstract

Communication plays an essential role in human life, acting as the cornerstone of societal development and human interaction. It is a powerful tool that drives change, innovation, and modernization, enabling individuals to express ideas, beliefs, behaviors, and values. The significance of communication extends beyond verbal and non-verbal expressions; it includes various forms such as personal, interpersonal, and impersonal communication, each contributing to a society’s growth and cohesion. Without communication, societal functioning would be disrupted, and humanity would lose its unique ability to navigate and adapt to both local and global challenges. This paper explores the vital role of communication in human existence, highlighting its impact on societal development, innovation, and modernization. It argues that communication is not just a means of exchanging information but a critical element that shapes cultures, fosters innovation, and drives global progress. As the world continues to evolve, the power of communication remains at the heart of transformative societal changes, offering both challenges and opportunities for future generations.