Vol. 13 No. 4 (2025)

Articles

• ASSESSING THE LINK BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY IN WHITE PETROLEUM STATIONS: A STUDY FROM DELTA STATE, NIGERIA

  Okoro Emmanuel Chinedu , Edewor Grace Oghenekaro

  1-16

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• INFLUENCING THE YOUTH MARKET: HOW SOCIAL MEDIA ADS SHAPE BUYING PATTERNS AMONG NIGERIAN UNDERGRADUATES

  Nwankwo Chukwudi Emmanuel

  17-37

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• PROGRESS AND COMMUNICATION APPROACHES TOWARD SUSTAINABLE DEVELOPMENT GOALS IN SOUTH-SOUTH NIGERIA

  Iheanacho Kelechi Obinna

  38-46

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• DEMOGRAPHIC FACTORS AND CUSTOMERS’ MOBILE BANKING SERVICES ADOPTION IN ENUGU METROPOLIS

  Okolie, Jonathan Ibekwe (Ph.D.), Nzekwesi, Wilfred Ogom (Ph.D.) , Okafor, Ozoemena Christian (Ph.D.)

  47-64

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