MODERN PEDAGOGY IN MARKETING EDUCATION: ENHANCING LEARNING THROUGH INNOVATIVE METHODS

Abstract

In the context of modern business education, traditional marketing instruction is undergoing a transformation to align with the dynamic business landscape and technological advancements. Traditional classroom teaching methods are no longer adequate to meet the diverse learning needs of students. Thus, educational reform is essential. Blended learning, an innovative approach that combines traditional face-to-face instruction with online learning, holds immense promise in enhancing students' learning outcomes and preparing them for careers in marketing. This article delves into the definition, distinguishing features, and merits of blended learning, offering insights into its application in marketing courses. Moreover, it scrutinizes the pivotal elements and potential challenges associated with the implementation of blended learning, paving the way for a more effective and comprehensive marketing education