Vol. 10 No. 1 (2022)

Articles

• EVALUATING ADVERTISING EFFECTIVENESS: THE INFLUENCE OF TEXT AND IMAGE PLACEMENT

  Dr. Lucia Fernandez

  12-17

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• PROTECTING THE TRADITIONAL SETTLEMENTS OF THE LI ETHNIC GROUP: A DUAL HERITAGE STRATEGY

  Dr. Maria Hernandez, Dr. Carlos Martinez, Dr. Ana Rodriguez

  1-11

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