INVESTIGATING THE MEDIATING EFFECT OF E-SATISFACTION IN THE RELATIONSHIP BETWEEN E-BANKING ADOPTION AND ITS FACTORS: A THEORETICAL FRAMEWORK

Authors

  • Sophia Chen Department of Business Administration, University of California, Los Angeles, USA
  • Aiden Lee Department of Business Administration, University of California, Berkeley, USA
  • Emma Smith Department of Business Administration, University of California, Berkeley, USA

Keywords:

Internet, Business Environment, Service Sector, World Wide Web Technology Tools

Abstract

In today's rapidly evolving business landscape, the internet has emerged as an essential technology tool for organizations across various sectors, particularly within the service industry. This ubiquity is attributed to the far-reaching impact of the World Wide Web on virtually all facets of human activity, including governance, commerce, education, communication, and finance (Odumeru, 2012; Ranjbarian, Fathi, & Rezaei, 2012; Zhou, 2011). This study delves into the profound influence of the internet on contemporary business operations and strategies, shedding light on the transformative power it holds

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Published

2024-06-10

Issue

Vol. 10 No. 3 (2022)

Section

Articles