CLICKS TO CAMPUSES: CRAFTING CONTENT THAT CONVERTS PROSPECTIVE STUDENTS

Authors

  • Sarah Li Thompson Associate Professor of Marketing in the School of Business, University of Alberta, Edmonton, Canada
  • Nadia Dubois-Lefebvre Associate Professor of Marketing in the School of Business, University of Alberta, Edmonton, Canada

Keywords:

Student Engagement, Learning Enhancement, Educational Content, Textbook Selection, Content Creation.

Abstract

Educators recognize the challenge of engaging students with course content at the start of each semester. This paper explores the importance of creating educational materials that resonate with students, emphasizing the link between content enjoyment and enhanced learning. Teachers aim to select textbooks and reading materials that not only meet learning objectives but also captivate students, encouraging active participation and knowledge retention. Content creators, including textbook authors and publishers, share this goal, striving to develop materials that resonate with students. This paper delves into the strategies and considerations involved in achieving this balance between educational content and student engagement.

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Published

2024-06-05

Issue

Vol. 10 No. 4 (2022)

Section

Articles