Vol. 11 No. 3 (2023)

Articles

• INTEGRATED APPROACHES: EXAMINING THE CONTRIBUTIONS OF STRATEGIC SYNERGY, INNOVATION CAPABILITY, AND CRM TO SME PERFORMANCE IN PLATEAU STATE

  Joshua Chukwudi Okonkwo

  1-29

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• ROOT CAUSE ANALYSIS: ENVIRONMENTAL DETERMINANTS AND THE FARMER-HERDER RELATIONSHIP IN BENUE STATE - A NONTRADITIONAL APPROACH

  Musa Usman Mohammed, Ibrahim Abdullahi Sani

  30-39

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• SOCIAL CIRCLES: ANALYZING PEER AND PARENTAL INFLUENCE ON BUYING DECISIONS AMONG YOUNG FEMALE CONSUMERS IN SAUDI ARABIA

  Sarah Mohammed Al-Dosari , Ahmed Hassan Al-Rashid

  53-66

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• TECH EVOLUTION: UNPACKING INTELLECTUAL CAPITAL'S CONTRIBUTION TO DIGITAL TRANSFORMATION AND INNOVATION PERFORMANCE IN MALAYSIA'S HIGH-TECH LANDSCAPE

  Ayesha Farooq Khan, Thomas James Anderson

  40-52

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