Vol. 10 No. 3 (2022)

Articles

• FUELING GROWTH: EXAMINING ENTREPRENEUR PROFILES AND SALES TURNOVER IN SMES ACROSS WESTERN KENYA

  Samuel Kiprop Mutai, Jane Njeri Kimani, Alice Akinyi Odhiambo

  36-48

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• LINKING LOYALTY: ASSESSING THE INFLUENCE OF MARKETING MIX ELEMENTS ON BRAND LOYALTY IN NIGERIAN TELECOM

  Funmilayo Adesuwa Adeleke

  15-25

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• MICROFINANCE DYNAMICS: ANALYZING KUR'S EFFECTS ON MSMES AND BUSINESS EXPANSION

  Irfan Wahyudi Pratama, Budiarto Suryadi

  26-30

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• PROFITABLE PROJECTIONS: HOW SALES FORECASTING DRIVES ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BAKERY INDUSTRY

  Blessing Oluwakemi Adekunle

  1-14

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