Vol. 12 No. 4 (2024)

Articles

• THE IMPACT OF SENSORY MARKETING ON MILLENNIALS’ IMPULSIVE BUYING BEHAVIOR

  Siphelele Mandla Ndlovu

  1-12

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• THE INFLUENCE OF FIRM ATTRIBUTES ON IFRS ADOPTION IN FAMILY-OWNED LISTED COMPANIES IN NIGERIA

  Mercy Adebimpe Olatunde

  13-27

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