Vol. 10 No. 1 (2022)

Articles

• ENGAGE, SPREAD, REUSE: HARNESSING SOCIAL MEDIA FOR ADVOCATING SUSTAINABLE PRACTICES

  Samantha Patel

  15-30

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• THE INFLUENCE OF RELIGIOUS BELIEFS ON CONSUMER BEHAVIOR: EXAMINING REACTIONS TO CONTROVERSIAL PRODUCTS AND OFFENSIVE ADVERTISING APPEALS

  Ahmed Ali Khan, Fatima Zahra Ahmed

  31-47

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• DIMENSIONAL PERSPECTIVES ON SERVICE QUALITY MODELS: AN OVERVIEW

  John Smith, Emily Johnson

  1-14

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