Vol. 13 No. 2 (2025)

Articles

• THE IMPACT OF ADVERTISING MEDIA ON SALES VOLUME IN HOSPITALITY FIRMS IN CROSS RIVER STATE: A PPMC APPROACH

  Funke Abimbola Ojo , Chidera Ifeanyi Okeke

  1-8

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• PUBLIC RELATIONS STRATEGIES AND CORPORATE IMAGE: EVIDENCE FROM MULTINATIONALS IN RIVERS STATE

  Uchechukwu Emeka Nwafor

  9-29

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• THE IMPACT OF FRANCHISING ARRANGEMENTS ON MARKETING PERFORMANCE IN SOUTH-EAST NIGERIA’S TEXTILE INDUSTRY

  Maryam Aisha Usman

  30-35

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