E-BANKING ADOPTION: INVESTIGATING E-SATISFACTION AS A MEDIATOR - A DIGITAL DELIGHT APPROACH

Authors

  • Siti Nur Aishah binti Abdullah School of Business Management, College of Business, Universiti Utara Malaysia,

Keywords:

Internet, Business Environment, Service Sector, World Wide Web Technology Tools

Abstract

In today's rapidly evolving business landscape, the internet has emerged as an essential technology tool for organizations across various sectors, particularly within the service industry. This ubiquity is attributed to the farreaching impact of the World Wide Web on virtually all facets of human activity, including governance, commerce, education, communication, and finance (Odumeru, 2012; Ranjbarian, Fathi, & Rezaei, 2012; Zhou, 2011). This study delves into the profound influence of the internet on contemporary business operations and strategies, shedding light on the transformative power it holds.

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Published

2024-06-24

Issue

Vol. 11 No. 1 (2023)

Section

Articles